Catawba County and its municipalities consistently rank high in national lists and publications. Forbes.com ranks the Greater Hickory Metro as having the lowest business costs in the nation for 2019. Since 2006 the metro area has been ranked no lower than 6th. US News & World Report has named the Hickory MSA as the 4th most affordable MSA in the US. Inc. has ranked Hickory among its 6 cheapest cities in which to start a business and NerdWallet named Hickory and Conover the 4th and 6th best places to start a business in North Carolina.
Long considered a center of the manufacturing industry, Catawba County and the Hickory Metro have spent years diversifying their industrial base. Just some of the diversified manufacturing sectors that call Catawba County home include machining and metal working, plastics, fiber optic and coaxial cable and furniture. Catawba County led North Carolina’s data center recruitment efforts with a focused approach to targeting data centers through the development and marketing of the NC Data Center Corridor.
Catawba County’s manufacturing prowess is supported and accentuated by a rich geography and diverse lifestyle that has brought the area national recognition. Catawba County is not just a great place to do business, it's a great place to live for people of all ages. US News & World Report named Hickory as 5th for Best Places to LIve in NC. National Geographic ranked Hickory in the top 30 best small cities in the US noting its hipster-friendly offerings. The Economic Policy Institute ranked the Metro area the 2nd least expensive MSA in North Carolina for a family of four. Safehome.Org ranked Hickory the No. 20 safest city in North Carolina, based on low violent crime and property crime rates, as well as the best citizen-to-officer ratio. Movoto listed Hickory in their 10 most exciting places in North Carolina coming in 5th in North Carolina for the number of nightlife venues per capita and also ranking well for its number of non-fast food restaurants. The Kiplinger Letter ranked Hickory in the top 10 best places to retire in the U.S. in August 2017, detailing its moderate weather, low cost of living, vibrant arts scene, access to quality health care and revitalization efforts as evidence of a thriving quality of life.