
About Catawba County

Catawba County, North Carolina offers international companies a strategic and cost-effective location for establishing or expanding operations in the southeastern United States, one of the country’s fastest-growing manufacturing and logistics regions. Located between the Blue Ridge Mountains and Charlotte—the 2nd largest city in the southeastern United States. Catawba County is one hour from Charlotte Douglas International Airport, one of the busiest airports in the world with extensive domestic and international connections. From this central location, companies can efficiently reach major markets across the Southeast, Mid-Atlantic, and Midwest, placing roughly 60% of the U.S. population within a one-day truck drive. Businesses benefit from competitive operating costs supported by low tax rates, affordable utilities, and below-average labor costs. Performance-based state and local incentives are available to support new investment and facility development in targeted industry sectors. Companies also gain access to a coordinated workforce recruitment and training network. In addition, Catawba County offers a high quality of life with outdoor recreation, arts and culture, and an affordable cost of living, helping employers attract and retain talent.

Location and Transportation
Catawba County, North Carolina offers manufacturers and distribution companies a strategic logistics hub in the heart of the U.S. Southeast. Interstate 40 runs through the county with immediate access to major highways including US-321, NC-16, I-77, and I-85, enabling efficient regional and national distribution—reaching about 60% of the U.S. population within a one-day drive. Companies benefit from strong multimodal connectivity for both domestic and global trade. Charlotte Douglas International Airport—the 6th busiest airport in the world—offers direct flights to major European cities including London, Frankfurt, Munich, Madrid, Paris, and Rome as well as one-stop flights to major Asian cities such as Tokyo, Osaka, Hong Kong, Seoul, Beijing, Shanghai and Shenzhen. The region also provides Norfolk Southern rail service, corporate aviation at Hickory Regional Airport, and convenient access to deepwater ports in Wilmington, Morehead City, and Charleston. The Charlotte Inland Port further enhances global supply chain efficiency by linking ocean ports to the region via intermodal rail, creating a cost-competitive, reliable logistics platform for growing manufacturing and distribution operations.

Cost Advantages
Catawba County, North Carolina offers international companies a highly competitive cost structure that supports profitable U.S. operations. Businesses benefit from low tax rates, including the lowest county property tax rate in the Charlotte region and the 8th lowest in North Carolina, along with the state’s 2.25% corporate income tax rate—scheduled to drop to 0% by 2030—and a flat 3.99% individual income tax, helping reduce both operating and workforce costs. Utility costs are also significantly lower than the U.S. average, with industrial electricity averaging 7.72¢ per kWh (14.8% below the national average), water rates ranked the #3 lowest in the United States, and 0% sales tax on electricity and other utilities used in manufacturing. Companies also benefit from competitive labor costs, with wages for manufacturing engineers, technicians, and production workers all below the U.S. national average, and a business environment with minimal unionization. Combined with a cost-of-living index of 86.9—well below the U.S. average of 100 and significantly lower than Charlotte (98.9), Raleigh (102.3), and Atlanta (107.5), Catawba County allows companies to control operating expenses while attracting and retaining skilled talent in a high-quality, affordable community.

Workforce Recruitment & Training
Catawba County, North Carolina offers international companies access to a coordinated workforce recruitment and training ecosystem designed to support advanced manufacturing and other industry sectors. Employers benefit from state parters providing no-cost recruitment support including job postings, candidate screening, and hiring events. Companies can work with regional partners to develop recruitment strategies and provides programs that offset hiring and training costs. Catawba Valley Community College serves as a key partner, aligning technical education with industry needs through hands-on programs in fields such as welding, machining, and mechatronics, as well as apprenticeship and work-based learning initiatives that connect students directly with employers. Additional talent pipelines are supported through local Career and Technical Education programs in public schools and through regional universities including Lenoir-Rhyne University and Appalachian State University’s Hickory Campus. Together, these partners create a strong talent pipeline for technical, engineering, and professional roles—contributing to North Carolina’s ranking as the #1 state in workforce development by Site Selection Magazine.

Incentives and Targeted Industries
Catawba County, North Carolina offers competitive incentives to support international companies establishing or expanding U.S. operations, with programs available at both the state and local level. Incentives are performance-based and customized to each project, helping offset costs related to capital investment and facility development. Companies may qualify for major North Carolina programs such as the Job Development Investment Grant (JDIG) and the One North Carolina Fund, which provide cash grants tied to new investment and economic impact. Local governments in Catawba County may also provide performance-based property tax grants and infrastructure support for qualifying projects. Targeted recruitment efforts are guided by the county’s 2024 Industry Growth Analysis, which prioritizes sectors that align with the region’s industrial strengths and supply chains, including life sciences, advanced textiles, plastics & metal fabrication, communications technology, and food processing. These targeted strategies help ensure that companies locating in Catawba County benefit from incentives, infrastructure, and a business environment designed to support long-term growth.

Quality of Life
Catawba County, North Carolina offers an exceptional quality of life that combines outdoor recreation, cultural amenities, and vibrant community experiences. Residents enjoy nearly 1,500 acres of parks, lakes, and greenways, including access to Lake Hickory, the Catawba River, and the 10-mile Hickory Trail system for walking and biking, while the nearby Blue Ridge Mountains provide hiking, skiing, and scenic outdoor adventures within about an hour. The region also features a dynamic arts and cultural scene, with live theatre, symphony and choral performances, museums, and community arts programs alongside popular annual festivals that celebrate local heritage, food, music, and craftsmanship. Sports and entertainment are easily accessible as well, with local teams, college athletics, historic motor sports venues, and convenient proximity to Charlotte—just one hour away—offering major league sports, world-class performing arts, and additional cultural attractions. Together, these amenities create a welcoming, family-friendly environment with a high quality of life that helps companies attract and retain talent while offering employees a balanced and enriching lifestyle.
The Voice of Experience
“Gusmer is thrilled to open our newest manufacturing operation in Hickory NC! After an extensive nationwide search, we concluded that the Trivium Center located in Hickory NC provided the best fit based on its access to a skilled workforce and competitive cost structure. The wonderful support that we received from the Hickory community enabled us to construct this 135,000 sq ft GMP facility in just about one year. Gusmer Enterprises, Inc. is a century-old family business that has become a leading manufacturer and supplier of fermentation and filtration products for the food, beverage and pharmaceutical industries. The entire Gusmer team is proud of our long-term collaborative partnerships, and we look forward to continuing to grow and develop successfully with the entire Hickory NC community.”
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Marla Gusmer Jeffrey
President
Gusmer Enterprises Inc.
