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Demographics

Catawba County’s population and demographics reflect a balanced and economically stable community with strengths in diversity, education, and income. The county has a substantial population for the region and a mix of ages. It is more racially and ethnically diverse than many of its rural neighbors, with meaningful Hispanic and Asian populations contributing to its cultural and workforce landscape. Educational attainment is a local asset, with a high rate of high school completion and a strong share of adults holding post-secondary degrees, supporting a skilled labor pool for advanced manufacturing, healthcare, and professional services. Household income levels in the county are generally solid, with median incomes near or above state averages, and a workforce that participates broadly in both manufacturing and service sectors. Together, these demographic characteristics — population size, diversity, educational attainment, and income — help distinguish Catawba County as a dynamic place to live and work.

Hickory MSA Population
US Census Bureau, 2024 American Community Survey  (1-year estimates)

Hickory MSA Educational Attainment
US Census Bureau, 2024 American Community Survey (1-year estimates)

Hickory MSA Households & Income

US Census Bureau, 2024 American Community Survey (5-year estimates)

Hickory MSA Retail Sales & Bank Deposits

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Catawba County EDC
1960 13th Avenue Drive SE
Hickory, NC 28602
828-267-1564 edc@catawbacountync.gov

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