Somewhere out there right now, someone is reading a headline about a new project coming to Catawba County, and there's a flicker of worry that this company's success — and its choice to land here — means a dollar is coming out of their own wallet or purse to make it happen. I get it. I'd think the same thing if I didn't do this for a living. It's probably the single most misunderstood piece of what we do, so let's take it head-on. First, a definition, because "incentive" g